Sandy Fox specializes in the short copy surrounding long sales letters especially financial newsletter promotions. This includes: emails, opt-in, order pages, thank you, welcome, retention and renewal pages.
When publishers change the offer, freshen the lead and headline, or do A/B tests, they need fresh ancillary copy each time. Sandy is skilled at matching the tone and voice of the original promo while adding energy and persuasive techniques.
She also works in the alternative investing and money management opportunities. These include rental real estate, mortgage notes, whole life insurance, info-marketing and technology start-up’s.
She has been trained by Clayton Makepeace (financial copywriting), Jeff Walker (Product Launch Formula), Ryan Diess (Digital Marketer), AWAI, Chris Marlow, and Dan Kennedy (info-marketing). And she uses their methods to create compelling copy.
She’s written for Newsmax, Street Authority, Motley Fool UK, Academic Tech Ventures and others. Her recent book, Growing Customer Lifetime Value: Retention & Renewal, shows how to use short copy to strengthen the bottom line. You can view her portfolio at www.InvestmentCopy.com/portfolio.