Shannon Slattery is a Marketing Strategist and Financial Copywriter. Beginning her copywriting career with an award-winning options investment research firm as the Senior Marketing Editor, she managed and copychiefed a team of freelance copywriters, analyzed metrics, created campaigns, and worked closely with C-level executives to exceed revenue goals.
Prior to copywriting, she was a Compliance Officer with a Registered Investment Adviser with nearly $3 billion in assets under management. This SEC compliance regulation experience allows her to write compelling sales copy that won’t get tangled up in legal’s red tape…which can be a huge timesaver when trying to hit campaign launch deadlines.
Since starting her own marketing consulting business as a strategist and copywriter, she’s had the pleasure of creating video sales letters (VSLs), direct mailings, web content, landing pages, banner ads, autoresponder email series, etc. for numerous publishers such as: Agora’s Sovereign Society, Dent Research, Schaeffer’s Investment Research, AWAI, Marketfy/Benzinga, Hyperion Financial, and TheTradingZone—just to name a few. She’s also helped several Registered Investment Advisors initiate lead-gen and lead-nurture funnels and has partnered with creative agencies across the country.
They appreciate not only her ability to create compelling and concise copy, but also her skill for translating email metrics into actionable campaign ideas, streamlining sales funnels, and, ultimately multiplying response and revenue.
“Shannon is a talented copywriter. I’m always impressed by her insight into the target audience and her ability to capture emotion in the words she writes. Plus she’s a real pleasure to work with – and one of the most organized and efficient people I know.” Lois Mentrup, Compelling Ink
“Shannon’s my first choice in copywriters for my clients. She is personable and professional while delivering outstanding, clever copy. She asks all the right questions up front and she strives to make sure the message matches the medium.” Dave Jensen, Fusion Alliance
To learn how Shannon can take your marketing to new heights, to contact her visit her website at www.inkedinpublishing.com
Or you can view current samples of her work here: https://drive.google.com/folderview?id=0B3r3uBfJzoSvRkQ2aW1BVnJzcmM&usp=sharing_eid