Financial Copywriting

The Most Interesting Copywriter in Chicago

Donnie Bryant, Financial Copywriter

Donnie Bryant, Financial Copywriter

Donnie Bryant has been given the unofficial title, “The Most Interesting Copywriter in Chicago.” Of course, in the direct response world, being “interesting” is irrelevant, but it makes for good conversation. Since 2007,

Donnie has written sales copy for dozens of niches, from dating advice to debt relief. Although he tried to resist, he finally surrendered to the siren call of the financial industry in 2014. He has written winning sales copy in multiple formats for clients such as Agora, Zacks Investment Research, Birch Gold Group, Goldco, Early to Rise and GKIC. He’s also written copy for financial services like annuities, life insurance and accounting firms. (Please don’t hold that against him.)

Donnie has published 3 books, contributed to numerous blogs and newsletters (the most germane of which is John Forde’s Copywriter’s Roundtable) and spoken on stage with the likes of Clayton Makepeace, David Deutsch and Parris Lampropolous. Donnie lives in the suburbs of Chicago with his wife Adina and their 4 children. Find out more about Donnie at Samples are available upon request.

Mike Capetanakis, DM Guru

Mike is direct marketing expert & copywriter who has managed as much as $50 million marketing budgets.

Mike is direct marketing expert & copywriter who has managed as much as $50 million marketing budgets.

Mike Capetanakis is the principal of MCDM Strategic Direct Marketing which designs, implements, and facilitates direct response projects. He specializes in producing leads from Online and Offline media channels using his experience, copy & creative design expertise. His Email Drip copy has proven to increase customer retention by 25-50%.

At Net Marketing Alliance/Trump Institute, whom he joined after selling his company- Success Publishing Group; publishers of Compton’s Encyclopedia. He managed their $50 million marketing budget to produce 800,000 affluent leads for the Donald Trump, David Bach & Duchess of York/ Sarah Ferguson financial education seminar brands. He was responsible for producing leads from all Multi-Media channels: mailing 100 million pieces/year, buying DRTV/radio time, Space ads, creating their Email promotions and Websites. The results of his lead acquisition program and strategic development of the Women’s Financial Conference increased sales by150% from $80 million to over $200 million.

He moved to Chicago and joined Encyclopaedia Britannica to manage their Mail Order profit center as their youngest Vice President. He created many new club and loyalty marketing programs, including the Sesame Street catalog, which produced millions in sales with high profit margins while reducing fulfillment costs. Subsequently as the Compton’s brand was sold to The Tribune Company/The Learning Company, he moved with the Compton’s brand which led to his buying the company brand. As President of Success Publishing Group, he published Compton’s for several years before he sold the company back to EB.

He began his direct marketing career over 30 years ago with Columbia House Record Club, a division of CBS. For the next several years, his career expanded at Grolier Enterprises culminating in his being appointed their youngest Executive Vice President and Officer. He was responsible for developing and implementing group sales of tens of millions of dollars with significant profit contributions from club, continuity & loyalty programs. At Grolier, he worked with many licensors including Disney, Dr. Seuss/Random House, Charles Schulz, Jacques Cousteau, Price, Stern and Sloan and others.

Mr. Capetanakis has been a DMA Echo Award judge for many years, a past speaker at DMA conventions and was a past member of the board of directors for the Advertising Mail Marketing Association. He holds an MBA and a BS from Long Island University.

Client Roster (Financial & Other)

  • Adam & Eve- a publishing firm
  • Barchart/Commodity Research Bureau– oldest publisher of charts/trends in commodity market
  • The Casey Report– Leading newsletter publisher on Natural Resources including gold & oil
  • Chelsea House/Main Line Book Co. – children’s/young adult trade and library publisher
  • Cole Group- publisher of Ortho cookbooks, California Culinary Academy and 101 Productions Imprints
  • The College Network- Offers Online educational college tests for transfer credit for AS & BS degrees
  • David Lindahl/ Riches in Real Estate– teaches people how to invest in Real Estate
  • eVoice, a division of J2- BTB firm selling phone systems to new business owners
  • Hill Group- a leading DM agency; worked on the Blockbuster Video account
  • Ken Roberts– launched his “un-retirement” with Ultimate Technique for Success Club
  • Larry Levin/Trading Advantage– leading investment education firm for traders
  • National Grants Conferences– trained consumers to receive grant money from the government
  • Media Syndication Group- sold consumer products via bank and oil credit card statements
  • MIT/NMA– one of the largest financial seminar firms- mailed over 100 million pieces/year, partnership with Investools
  • MYTXTBOOKS.COM, Inc.- Start-up firm and marketer of college eBooks
  • The Options Insider Radio Network- #1 podcast on iTunes, developed new business- 300K downloads/month
  • Larry Pino/Optionetics/MyMediaWorks– teaches people how to invest in Options
  • Penguin USA- a major US publisher
  • Publication International Ltd. – the largest publisher of cookbooks in US
  • Strategic Data Intelligence- a new leading BTB data marketing group (formed by owners of Direct Tech)
  • The Trump Institute– a Donald Trump educational company featuring live training for investors
  • Wilton Gallery- a collectible firm offering US stamps to retailers and consumers
  • Women’s Financial Conference– the Duchess of York/ Sarah Ferguson offered financial education to women
  • World Impressions, Inc. – a marketer of Sportmaps to retailers

You can find out more about Mike at his company site,

Sandy Fox writes all the short copy you need to support your long form sales promotions

Sandy Fox creates short copy collateral for financial newsletter promotions.

Sandy Fox creates short copy collateral for financial newsletter promotions.

Sandy Fox specializes in the short copy surrounding long sales letters especially financial newsletter promotions. This includes: emails, opt-in, order pages, thank you, welcome, retention and renewal pages. 

When publishers change the offer, freshen the lead and headline, or do A/B tests, they need fresh ancillary copy each time. Sandy is skilled at matching the tone and voice of the original promo while adding energy and persuasive techniques.

She also works in the alternative investing and money management opportunities. These include rental real estate, mortgage notes, whole life insurance, info-marketing and technology start-up’s.

She has been trained by Clayton Makepeace (financial copywriting), Jeff Walker (Product Launch Formula), Ryan Diess (Digital Marketer), AWAI, Chris Marlow, and Dan Kennedy (info-marketing). And she uses their methods to create compelling copy.

She’s written for Newsmax, Street Authority, Motley Fool UK, Academic Tech Ventures and others. Her recent book, Growing Customer Lifetime Value: Retention & Renewal, shows how to use short copy to strengthen the bottom line.  You can view her portfolio at

Ryan Niessen, full-service copywriting & funnel provider

Ryan Niessen, full-service copywriting & funnel provider

Ryan Niessen, full-service copywriting & funnel provider

Hi, I’m Ryan Niessen.

If you’re looking for an “A-Level” copywriter, that’s not me. I haven’t written million dollar campaigns, trained in person with the greats, or taught copywriting.

Frankly, I’m honored to be listed on the same page as the other legends of direct response here.

Why am I here? 2 reasons:

Reason #1: I have unique value proposition that attracts a different type of client than the other brilliant copywriters here.

  • I develop strategy.
  • I write copy including emails, landing pages, sales pages, VSL’s, launch videos, webinars, and more.
  • Plus, I implement – meaning I’ll build your funnel and actually execute your campaigns.

In other words, I’m a full service copywriting + funnel provider.

Reason #2: Almost three of my 4+ years in this space were spent as the marketing manager for a financial education company called The Elevation Group (EVG), which generated more than $30M and taught more than 50,000 members since 2010.

I learned from and worked with some of the best, which makes me uniquely qualified to serve you in a full-service capacity

Since leaving EVG, I’ve executed two 6-figure campaigns for small business owners who hadn’t previously reached that mark online.

I created a funnel and campaign that generated a 3924% ROI on only $822 in ad spend.

Plus, I’ve been trusted to quarterback an upcoming digital product launch for Fanpage Traffic Academy (a Facebook agency that works with people like Brendon Burchard, Russell Brunson, and Chalene Johnson.)

To discover how we can work together, message me on my LinkedIn profile here.

Full-Service Funnel Samples:

Financial Swipe File: This sold $8.5 million & generated over 80,000 customers

The Bible Code Video PageThis promotion written by Nicholas Brack generated roughly $8.5 million in sales and over 80,000 new customers for his client. 

This promo represents one of the “Holy Grails” of copywriting, capturing a Big Idea that both perfectly encapsulates the worldview of the editor AND perfectly resonates with the core beliefs & values of a large segment of your marketplace.

After this blockbuster rolled out the industry saw many attempts by others to capitalize on this perfectly constructed theme.

This promo is a modern classic, studying it is a masterclass in how to connect directly with the deepest values of your prospects in a way that makes a sale.

Nicholas went on to become Creative Director at Agora’s Sovereign Society, and reveals many of his copywriting secrets and approaches as a speaker at the Investing Info-Marketing Summit.

Click here to download this for your financial swipe file. 

You can tap here to find out more about Nicholas and his work as a financial copywriter


John Newtson



Classic Dan Rosenthal sales letter

I’ve got a classic sales letter I just came across in my files and thought I’d post it.

So the story goes that this letter, written by legendary copywriter Dan Rosenthal, pulled in somewhere around $10-$12 million in a week or so way back in 1993.

This is a story told to me by my boss, who was that publisher’s chief copywriter,  while we were sitting in Irish Pub so take the numbers with a grain of salt.

The way I heard it is that Dan came up with the idea of pitching a $5,000 fax based trading service. He pitched the idea to his client with a deal where he would get paid something like $0 up front but get 30% (ish) of sales.

At that point in their business his client was not pitching high-ticket services like this. They, like the Motley Fool for so many years after them, focused on selling just low ticket newsletters and cross-selling those customers to other lower price newsletters.

So when they finally sold this $5k service they already had a big list of buyers to go to who were basically “backend virgins” to them.

It was a huge winner.

Click here to download the sales letter. 

And go here if you’d like to see a promo that sold $8.5 million for an investment newsletter and generated over 80,000 new customers

Your customers need you A LOT right now – are you there for them?

I bet you’ve been getting calls, texts, and emails from your friends, family, and customers asking you’re opinion on the markets.When the market gets volatile – and especially when it threatens (or at least appears to threaten) to crash people do two things.First, they pay real close attention.Second, they start looking for someone to explain it and tell them what to do.

That creates opportunities for you as a publisher or trader educator AND it creates risks.

I see many of you are on top of this (I am on pretty much everyone’s list) but I also see a lot of you dropping the ball.

Watch this quick video above about the opportunities and risks.

If you want a quick scan of what I’m talking about here are the two big points.

#1: Financial publishers need to be plan ahead for down markets . During major corrections customers change their buying behaviors. Instead of bullish products and how to make money products they run to crash products, shorting products, and anything SPECIFICALLY geared towards a dropping market.

A lot of publishers got slaughtered in 2008 because before things really hit the fan all of their winning promotions and sales funnels were essentially bullish.

Then when the crash hit EVERYTHING stopped working and they saw massive drops in sales. They had to scramble to get back on the right side of the customer  and get their cash flowing.

I’ve written promos in the past specifically to fit into correcting markets. The idea is to have a product AND promotion you can roll out on the fly when the market tanks.

When the market started getting volatile the client could roll it out on a dime and often made $400,000-$500,000 in a month when nothing else was selling.

Every financial publisher should have a “Sell in Case of Crash” product and promotion in their tool kit because other things WILL stop working.

People look for products that appear to deal with this EXACT situation.

#2: Big market moves are head-turners – think of what happens when a big snowstorm or hurricane or tornado runs through a community – everyone comes out.

People help each other and they TALK to each other, often for the first time in years.

Big events create community, or at least enliven communities, and if you’re NOT part of the conversation during these times you’re missing out.

You’re missing out on opportunity to strengthen the relationship with your customer.

You’re missing out on the opportunity to have something that sells.

And you’re giving OTHER PEOPLE the chance to build a relationship with your customers.

Your prospects and customers are looking for leadership right now and they will reward who ever provides with their dollars.


Scott Martin, the only direct response copywriter who has written a book about Caddyshack…

Financial Copywriter Scott Martin

Scott Martin, veteran financial copywriter

I fully admit … that has NOTHING to do with financial copywriting.

So let me move away from “the greatest movie ever made” and focus on what’s important: increasing your revenue.

In the last 24 months, my copy has generated over $20 million for my clients.

I’ve been writing copy for 25 years. For the last four years, I’ve been focusing on health, biz-op, golf, and financial.

At the 2013 AWAI Bootcamp, my copy placed 3rd out of 48 entries in the Clayton Makepeace Challenge.

I’ve written copy in the last 3 years for The Oxford Club, Palm Beach Letter, and other Agora entities. I’m currently working on long-form copy for Eagle and The Motley Fool.

Plus I’ve written hundreds of squeeze pages and related copy for financial products and services.

What this means for you…

As an aggressive, up-and-coming financial copywriter, I have availability on my schedule. Plus I have experience working with the top financial publishers.

Additional notes:

  • Currently being mentored by A-List direct response copywriter David Deutsch.
  • Winner of spec challenge at 2014 AWAI Bootcamp.
  • I have taken AWAI’s financial copywriting course.
  • My clients will tell you I’m easy to work with and meet deadlines.
  • I can write VSL, sales letters, emails … the whole shebang.
  • I’m also a Dan Kennedy Certified Copywriter for Info-Marketers.
  • As a member of AWAI, I have taken their “Masters” program for copywriters.

To get to know me and my work, let’s start with a small project … could be a simple autoresponder series or squeeze page. Contact me here. Of course, if you need a longer project, I can help with that as well.

Additional clients include:

  • Simon and Schuster
  • Crazy Egg
  • Lombardi Publishing
  • Unbounce
  • Digital Marketer (Ryan Deiss and Perry Belcher)
  • Revolution Golf
  • Virgin Holidays
  • Marketing Results (Brisbane, Australia)
  • Direct Digital (Nugenix, SlimScience and Instaflex brands)
  • The Jim McLean Golf School
  • Keller Williams (St. Louis, Mo.)
  • The Mountain Chalet Aspen

Here’s a testimonial from a current client.

“Scott Martin is a rare find—a direct response copywriter who understands how to motivate customers to call or get out their credit cards and buy! He has a genuine enthusiasm for great copy, is fun to work with, hits deadlines, but most of all—he gets results!”

For more testimonials, click here now.

For my website, click here now.

To contact me, click here.

You will find my free direct response “preflight” checklist extremely useful for every project.

Colin Chung, Financial Copywriter & Marketing Consultant

Colin Chung, financial copywriter and marketing consultant.

Colin Chung, financial copywriter and marketing consultant.

Colin helps publishers, entrepreneurs and experts/gurus create strategic marketing with profitable results. He has experience in multiple industries and niche markets and his copy has driven over $20 million in sales.

His clients include top financial publishers, health supplement companies, national speakers and bestselling authors. Colin is also an instructor in John Carlton’s Simple Writing System and coauthored the latest edition of John Carlton’s, “Freelance Copywriter Course”. He currently focuses on these markets: investment research, business growth, financial newsletters, wealth creation, natural/holistic health, and personal development.

Who has worked with Colin?

He works with top marketers, publishers, coaches, speakers, and supplement companies like…

Jay Abraham
Activation Products
Agora Financial
Barton Publishing
John Carlton (Marketing Rebel)
The Elevation Group
Lee Euler (Cancer Defeated)
Arielle Ford (Bestselling Author)
Glazer-Kennedy Inner Circle
Bill Heid (Solutions From Science)
Christina Hills
Investing Daily
Lombardi Publishing
John Jonas (ReplaceMyself.Com)
Oren Klaff (NYT Bestselling Author)
Oren Klaff (NYT Bestselling Author)
Christine Kloser
Mike Koenigs (Traffic Geyser)
The League of Power
Dr. Alex Loyd (The Healing Codes)
Clifford Mee (Street Hypnosis)
Natural Health Dossier
Newsmax Media
Optimal Wellness Labs
Jim Punkre (Brainstorms)
Dr. Al Sears
Brian Tracy International
Zhealth Sports Performance

Ways Colin Can Help Your Company Grow:

  • Create high-converting sales funnels (sales letters, landing pages, VSLs, webinar scripts, opt-in pages), lead generation and follow-up sequences)
  • Hire, manage, train, copy chief and project manage in-house copywriters (creating a copy team)
  • Consult with you to create strategic vision and branding documents (sets editorial guidelines for future writers who work on your copy team, content stream and newsletters)

Projects Colin Can Help You With:

  • Sales Letters (Online/Direct mail)
  • Lead or Demand Generation
  • Landing Pages (Opt-In Pages)
  • Email Auto-Responder Series
  • Product Launch Copy
  • Video Scripts (VSLs, Launches, etc.)
  • Teleseminar & Webinar Scripts
  • Event Marketing
  • Source, Recruit and Manage JVs
  • Project Manage Web & Technology



Upon request. Due to Colin’s diverse experience, he customer tailors which samples are shown depending on relevancy.

Marketing Self-Diagnosis:
Where can you increase conversions in your sales funnel?

Colin Chung



Visit to connect with Colin.

Financial Copywriter: Russ Reynolds

Russ Reynolds, Financial Copywriter

Russ Reynolds,
Financial Copywriter

Unlike a lot of other writers, Russ Reynolds never wanted to win a Pulitzer Prize.

He never wanted to be the next Stephen King.

He doesn’t work in coffee shops or vineyards.

You see a lot of writers end up writing copy by accident.  They settle for copywriting.

Russ is a sales guy at heart – he sold successfully for a Fortune 100 for the better part of 15 years before discovering copywriting and being consumed by the idea of such highly leveraged selling.

Russ writes to sell more of whatever it is that you sell, as long as it is financial – investment newsletters, trading services and more.

Russ has many A list clients…if you’d like to get some samples or find out more, visit his website or connect with him on LinkedIn.


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